Sept 2018 – Sept 2019

Teacher in Sociology and Social Studies

Luise-Kiesselbach-Fachschule für Heilerziehungspflege
(MFZ Münchner Förderzentrum GmbH)

As a side activity in a fixed-term contract, I’m teaching Sociology and Social Studies at an educational institution for Social Care Workers.

Jan 2015 – Current

Marketing & Brand Manager

Norstat Group

Having a position on the group level of Norstat, I currently support the local teams in 12 European countries with their marketing efforts. My methodological and operational background from the previous years give me a profound understanding of the company’s processes and products. I’m particularly responsible for the conceptualization, creation and promotion of valuable content, such as whitepapers, articles, presentations and brochures.

Aug 2013 – Jan 2014

Interim Director Sales

Norstat Deutschland

Stepping in for an unfilled position, I temporarily led the German sales unit with ten team members and sales responsibility for our German, Austrian, Swiss and Italian markets.

Sep 2012 – Dec 2014

Director Research & Development

Norstat Deutschland

My main resposibilities were the development of new methods and products for the German market, with a special focus on panel management and panelist engagement. In this position, I also contributed to several international projects on the group level of Norstat.

Jan 2011 – Aug 2012

Manager R&D and Quality

Norstat Deutschland

As a Manager R&D and Quality, I was working at the interface between the market and our development team. Our main focus was on the development of user-friendly online questionnaires. I was responsible for conceptualizing new features and assessing their quality.
During this period, the company (previously ODC Services) was acquired by Norstat.

Oct 2009 – Dec 2010

Project Manager

Norstat Deutschland

As a project manager, I helped our international clients to field their online surveys. My responsibilities included briefings, survey-scripting (questBack), sampling, data cleansing and reporting.

Oct 2006 – Sep 2009

Research Assistant

mifm München

As a research assistant, I supported the team with statistical analysis in SPSS / Quantum. I was also responsible for scripting online surveys.


Dec 2018

Front-End Web Developer


Udacity Nanodegree Program

Oct 2003 – Jul 2009

Sociology (Dipl.)

LMU Munich

Specialization: cultural sociology, sociology of knowledge, economic sociology
Subsidiary subjects: economics, economic geography

My LinkedIn Profile


Questionnaire Design

Online Fieldwork

Data Analysis

Data Visualization


Content Marketing & Storytelling

Brand Management

Visual Design

Front-End Web Design