Professional Experience

Jan 2015 – Jan 2021
Marketing & Brand Manager
Norstat Group
In a group level position at Norstat, I supported and coordinated the local marketing teams in 12 European countries. My methodological and operational background from previous years gave me a deep understanding of the company’s processes and products.

Sept 2018 – Sept 2019
Teacher in Sociology and Social Studies
Luise-Kiesselbach-Fachschule für Heilerziehungspflege (MFZ Münchner Förderzentrum)
As a part-time job on a temporary contract, I taught sociology and social studies at an educational institution for social care workers.

Aug 2013 – Jan 2014
Interim Director Sales
Norstat Deutschland
Stepping in for an unfilled position, I temporarily led the German sales unit with ten team members and sales responsibility for the German, Austrian, Swiss and Italian markets.

Sep 2012 – Dec 2014
Director Research & Development
Norstat Deutschland
My main tasks were the user-centered development of new methods and products for the German market, with a special focus on panel management and panellist engagement. In this position, I also contributed to several international projects at the corporate level of Norstat.

Jan 2011 – Aug 2012
Manager R&D and Quality
Norstat Deutschland
As Manager R&D and Quality, I worked at the interface between the market and our development team. Our main focus was on the development of user-friendly online questionnaires. I was responsible for designing new features and evaluating their quality.
During this time the company (previously ODC Services) was acquired by Norstat.

Oct 2009 – Dec 2010
Project Manager
Norstat Deutschland
As a project manager, I helped our international clients to field their online surveys. My responsibilities included briefings, survey-scripting (questBack), sampling, data cleansing and data reporting.

Oct 2006 – Sep 2009
Research Assistant
mifm München
As a research assistant, I supported the team with statistical analysis in SPSS / Quantum. I was also responsible for scripting online surveys.


Feb 2021
Professional Scrum Master I

Jan 2021
Design Sprint Masterclass

Dez 2020
User Experience Nanodegree

Dez 2018
Front-End Web Developer Nanodegree

Oct 2003 – Jul 2009
Sociology (Dipl.)
Ludwig-Maximilians-University Munich
Specialization: cultural sociology, sociology of knowledge, economic sociology
Subsidiary subjects: economics, economic geography



Data Collection
Questionnaire Design
Data Analysis
Data Visualization


Visual Design
UX Tools & Methods
Interaction Design
Front End Development


Content Marketing & Storytelling
Brand Management
Visual Design


German (Native proficiency)
English (Professional working proficiency)
Spanish (Professional working proficiency)

How can I help you?

I’m always happy to exchange ideas or tackle new challenges.
Simply write me an email to start a conversation.

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